build IRL communities
Turn your audience into IRL communities.
Create Run Clubs in Multiple Cities on Wylder and promote to your audience.
Make them public and allow searching runners to find your community.
Do group runs + meet ups.
Keep groups organized and local.
Bring your brand relationships along.
Tommy Lewis partnered with Wylder to create a run in London at Hampstead Heath park.
26 runners RSVPed but becuase of the rain that day 14 showed up.
We created a group run and posted it on the open market place for Tommy’s community and new runners to find.
14 strangers became friends that afternoon through the unifying power of running.